Rise of Corporate Publishing and Its Effects on Authorship in Early Twentieth Century America
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A01=Kim Becnel
audience segmentation publishing
author-publisher relations
Author_Kim Becnel
barnes
Barnes's View
Carter Par
Category=JBCC
Category=NH
Cheney Report
Circuitous
corporate publishing impact on writers
cultural hierarchy analysis
djuna
dreiser
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
faulkner
Faulkner's Work
General Compson
highbrow
Highbrow Authors
Jenny Petherbridge
John Day
literary sociology
Lowbrow Audience
Lowbrow Literature
Magnificent Obsession
middlebrow
Middlebrow Artist
Middlebrow Culture
Middlebrow Status
Middlebrow Writers
National Book Award
Omnibus Film
Pearl Buck
Petherbridge
publishing industry history
status
Sutpen Story
theodore
twentieth century literature studies
Unwelcome Guest
Vice Versa
White Banners
william
writers
Young Man
Product details
- ISBN 9780415955553
- Weight: 352g
- Dimensions: 152 x 229mm
- Publication Date: 13 Jul 2007
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This study examines the way that the modernization and incorporation of the American publishing industry in the early twentieth century both helped to foment the emerging late industrial cultural hierarchy and capitalized on that same hierarchy to increase readership and profits. More importantly, however, it attempts to trace the ways in which recently-introduced marketing techniques, reconceived ideas of audience, and new paradigms in author-publisher relations affected American writers of the 1930s and the literature they produced. Using case studies of authors chosen from various points on the spectrum of so-called high-, middle-, and lowbrow literature, the author demonstrates that, contrary to popular critical opinion, this new publishing landscape--dominated by big-business practices and strict categorizations of audiences, writers, and works--did not ruin or corrupt literature but in fact enriched our literary heritage by providing authors with inspiration and opportunity that they may not otherwise have had.
