Rise of the Hispanic Market in the United States
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€235.60
A01=Louis E. V. Nevaer
america
America's Melting Pot
ancestry
ascendancy
Author_Louis E. V. Nevaer
California Rural Legal Assistance Foundation
California State University
Category=JBSL
Category=KJS
consumer
consumer ethnography
Corporate America
cultural assimilation studies
Cultural Linguistic Markets
Dirty Girls Social Club
elena
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Hasta La Vista
Hispanic Ascendancy
Hispanic Consumer
Hispanic Consumer Behavior
Hispanic Consumer Market
Hispanic consumer purchasing behavior analysis
Hispanic Market
Human Suffering
immigrants
intellectuals
mexican
Mexican Ancestry
migration patterns analysis
NAFTA Nation
NAFTA's Success
North American trade policy
Noticiero Univision
Oscar De La Hoya
Oscar De La Renta
poniatowska
Racial Box
Santa Fe Trail
Spanish Language
Spanish language retention
transnational business practices
Van Delden
vargas
Vargas Llosa
Young Men
Product details
- ISBN 9780765612908
- Weight: 566g
- Dimensions: 152 x 229mm
- Publication Date: 31 Dec 2003
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.
