"Time's Up"
#MeToo
A01=Ty Matejowsky
advertising
American culture
American studies
attractive women
Author_Ty Matejowsky
booty shorts
breastaurants
breasts
business strategies
casual dining
Category=JBCC4
Category=KNSB
chicken wings
comedy
corporate branding
EEOC
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
female servers
film
flirtatious service
flirty server
Florida
food culture
food studies
foodscape
football
gender politics
global brand
Hooters
Hooters Girls
Hooters Six
Hooters uniforms
low cut uniform
male customers
male gaze
marketing
media
misogyny
music
NASCAR
objectifying women
orange uniform
owl
owls
physical attractiveness
politically correct
politics
popular culture
pretty girls
provocative uniform
Red StateBlue State divide
restaurant chains
restaurant industry
restaurant logo
restaurant marketing
restaurant symbol
restaurants by type
revealing uniforms
scantily-clad female servers
sexualization
sexy servers
sexy uniforms
skimpy uniform
social science
sponsorships
sports bars
tank top
television
Texas
theme restaurants
Title IX
Title VII
Twin Peak Girls
Twin Peaks
video games
waitresses
workplace issues
Product details
- ISBN 9780817322458
- Weight: 454g
- Dimensions: 152 x 229mm
- Publication Date: 15 Aug 2025
- Publisher: The University of Alabama Press
- Publication City/Country: US
- Product Form: Hardback
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RisquÉ Business is the first book to culturally address “breastaurants,” the American restaurant chains, particularly Hooters, that appeal mainly to a male demographic looking for pub fare served by young women in titillating uniforms. Following up the success of his Smothered and Covered: Waffle House and the Southern Imaginary, author Ty Matejowsky approaches the phenomenon from a number of angles to illuminate gender and political issues in these problematic dining spaces. Avoiding trivialization of or moralizing about what can be seen as easy targets, he reveals breastaurants as highly corporatized spaces of pervasive casual misogyny that animate the Red State/Blue State divide.
