Role of Design in International Competitiveness
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A01=D.O. Ughanwa
A01=M.J. Baker
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Author_M.J. Baker
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British Cycle Industry
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competitive advantage theory
D. O. Ughanwa
design management strategies
enhancing business success through design
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eq_business-finance-law
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export performance analysis
Industrial Design
industrial product innovation
International Competitiveness
M. J. Baker
Major Foreign Competitors
non-OECD Markets
non-price
Non-price Factors
OECD Market
organisational design capability
Portable Power Tools
Progressive Firms
Queen's Award
Queen’s Award
Technological Innovation Output
technological leadership firms
Tv Set
UK Export
UK Factory
UK Firm
UK Good
UK Industry
UK Manufacturer
UK Market
UK Shipbuilder
UK's Performance
UK’s Performance
Vice Versa
West German Exports
West Germany
Product details
- ISBN 9780815370857
- Weight: 890g
- Dimensions: 156 x 234mm
- Publication Date: 17 Jan 2018
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Hardback
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Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies. Among the book’s many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets.
