Akaky Akakievich
Bataille
Category=JHBL
Category=KC
Category=KJS
consumer
Devious
Eastern European Consumers
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
fantasy
Father Wounds
Festival Marketplace
firm
Follow
graves
identity in consumption
illuminist
internationalisation
luxury branding research
Magical Fantasy
Marketing Academy
marketplace mythologies
MCB
michael
Mythopoetic Men's Movement
Mythopoetic Men’s Movement
Nikolai Gogol
Participant Observation Notes
Pause
Piper
postmodern marketing theory
Profane Sphere
qualitative consumer analysis
Random Dot Stereograms
research
River Guide
romantic
romantic movement influence on marketing
romanticism in marketing
small
Small Firm Internationalisation
SME Internationalisation
Stereo Pairs
Stereoscopic Photographs
Subjective Personal Introspections
Superb
Vice Versa
Product details
- ISBN 9780415184182
- Weight: 317g
- Dimensions: 156 x 234mm
- Publication Date: 03 Dec 1998
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.
The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.
Stephen Brown, Bill Clarke, Anne Marie Doherty
