Routledge Companion to Arts Marketing

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arts funding research
Arts Marketing
audience development strategies
Category=ATD
Category=JBCC
Category=KJMV7
Category=KJS
Category=SCB
Consumption
Creative industries
cultural industries marketing research
cultural policy analysis
digital engagement arts
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_new_release
eq_nobargain
eq_non-fiction
eq_society-politics
eq_sports-fitness
nonprofit cultural management
Nonprofit Marketing
social media audience engagement

Product details

  • ISBN 9781041156802
  • Weight: 760g
  • Dimensions: 174 x 246mm
  • Publication Date: 11 Feb 2026
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Analysing the complex intersections between artists, creatives and markets, this new and revitalised edition addresses the world that is emerging following and during a period of global crisis.

Drawing on a wide range of international expertise, the book explores the impact of the turbulent external environment, including post Covid-19 effects on organisations and artists at community, national and international levels.

Expanded, revised and updated, this new edition will continue to stimulate and inform the next global generation of students, scholars, policymakers and administrators in arts marketing, arts management and arts entrepreneurship across the creative industries.

Ian Fillis is Professor of Entrepreneurship, Liverpool John Moores University, UK.

Boram Lee is Senior Lecturer in Arts and Cultural Management, University of South Australia, AU.

Adelina Broadbridge taught and researched at the Institute for Retail Studies and Marketing, University of Stirling, UK.