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Routledge Companion to Consumer Behavior Analysis

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advanced marketing research
Behavior Analysis
Behavior Analysts
Behavioral Perspective Model
behavioural economics
behavioural economics in affluent societies
branding
Category=JMA
Category=JMJ
Category=KC
Category=KCK
Category=KJSM
Category=KJU
Category=PSAN
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collective intentionality
Consumer Behavior
Consumer Behavior Analysis
Consumer Behavior Setting
consumer behaviour analysis
Consumer Ethnography
consumer psychology
Consumer Situations
Consumer's Learning History
Consumer’s Learning History
demand elasticity
Discriminative Stimulus
economic psychology
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eq_business-finance-law
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eq_nobargain
eq_non-fiction
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eq_society-politics
experimental consumer choice
High Informational Reinforcement
Highest Informational
In-store Experiment
Informational Punishment
Intentional Behaviorism
Intentional Stance
Interpreting Consumer Choice
Matching Analysis
Matching Law
Motivating Operations
Non-active Members
psychoanalytic consumer interpretation
Radical Behaviorism
retail analysis
Shopping Occasion
social exchange theory
Utilitarian Reinforcement

Product details

  • ISBN 9781032242460
  • Weight: 840g
  • Dimensions: 174 x 246mm
  • Publication Date: 13 Dec 2021
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis.

This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice.

This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
About

Gordon R. Foxall is Distinguished Research Professor at Cardiff Business School, Cardiff University, where he directs the Consumer Behavior Analysis Research Group (CBAR), and he is also Visiting Professor in Economic Psychology at the University of Durham, UK.