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Routledge Companion to Non-Market Strategy

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advanced nonmarket strategy research
Brasil Telecom
business and government
Category=JPH
Category=KC
Category=KJC
Category=KJK
Climate Change
Climate Change Exposure
Corporate Climate Change
corporate lobbying
Corporate Political Activities
corporate political activity
Corporate Social Responsibility
environmental governance
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
EU Integration Process
Genesis Energy
Home Country Institutional Environment
Institutional Exposure
institutional theory
Knowledge Spillovers
NGO Corporate Partnership
Non-market Environment
Non-market Risk
Non-market Stakeholders
Non-market Strategies
Nonmarket Risk
Nonmarket Strategy
Political Market
public policy analysis
Pyramidal Group
regulatory strategy
Reputation Spillovers
Rival Interest Groups
stakeholder engagement
Strategic CSR
Strategy
transnational enterprise management
UK Water Utility
Vice Versa
Voting Stakes

Product details

  • ISBN 9780415712316
  • Weight: 907g
  • Dimensions: 174 x 246mm
  • Publication Date: 29 Apr 2015
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.

Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy.

With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

About
Thomas C. Lawton is Professor of Strategy and International Management at the Open University Business School, UK and Visiting Professor at the Tuck School of Business at Dartmouth, USA. Tazeeb S. Rajwani is Senior Lecturer in Strategic Management at Cranfield School of Management, UK.