Routledge Companion to the Future of Marketing
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ABM
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artificial neural networks
biomarketing
Brand Communities
Brand Love
Business Processes
Buyer Seller Interactions
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Consumer Behaviour
Current Mental Models
Customer Defection
Customer Lifecycle
Customer Lifetime
Customer Purchase Behavior
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eye-tracking analysis
Fairness Perceptions
Future of Marketing
Futurecast
futures research methodologies
General Theoretical Structures
human-computer interaction
Marketing
Marketing Discipline
MAs
Meme Fountains
MMM
neurophilosophy
neuroscience applications in marketing
New Paradigms
OCB
Psycho Physiological Measures
Purchase Event
Selfreport Measures
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Service Dominant Logic
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Technological Advances
Traditional Mental Models
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Product details
- ISBN 9780415625920
- Weight: 1036g
- Dimensions: 174 x 246mm
- Publication Date: 17 Dec 2013
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.
Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
Luiz Moutinho is Foundation Chair of Marketing at the University of Glasgow Business School, UK
Enrique Bigné is Professor of Marketing at the University of Valencia, Spain
Ajay K. Manrai is Professor of Marketing at the Alfred Lerner School of Business, University of Delaware, USA
