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Routledge Companion to the History of Advertising

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Advertising agency
advertising history
advertising impact on society
advertising industry
Advertising Media
Category=JBCT
Category=KJM
Category=KJSA
Category=NH
Category=NHT
colonial advertising history
consumer culture studies
cross-cultural communication research
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
gender representation advertising
global advertising
local advertising
mass advertising
media influence analysis
Political Advertising
race ethnicity marketing
Social marketing

Product details

  • ISBN 9781032272467
  • Weight: 1000g
  • Dimensions: 174 x 246mm
  • Publication Date: 18 Aug 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

With expansive global coverage from an international range of experts, this unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising – from its early history via the development of mass advertising to the emergence of the digital age. Advertising has been and remains one of the most visible and influential forms of communication globally and the advertising industry is valued in the hundreds of billions worldwide.

While its size, reach, and influence have attracted considerable scholarly attention, the insights from its historical growth and development are less well understood yet provide invaluable insights. This authoritative reference volume provides not only a critical overview of the state of current knowledge and research in advertising history, but also a global overview of the industry’s growth and development.

This Companion is a comprehensive source of current scholarship and debate on the history of advertising for advanced students, educators, and researchers in advertising, marketing, communication, and media studies, and will provide an invaluable one-stop literature resource for academics and informed professionals alike.
About

Robert Crawford is Professor of Advertising in the School of Media and Communication at RMIT University, Melbourne, Australia.

Jackie Dickenson is Honorary Fellow in the School of Historical and Philosophical Studies at the University of Melbourne, Australia.