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Routledge Handbook of Corporate Social Responsibility Communication

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advanced CSR communication research
advocacy
Aspirational Talk
Category=GTC
Category=KC
Category=KJG
Category=KJMV7
Category=KJSA
Category=KJSP
Category=KJU
CCO
communication studies
Community CSR Effort
corporate communication
Crisis Communication
cross-cultural messaging
Cross-sector Social Partnership
CSR
CSR Activity
CSR Communication Activity
CSR Communication Message
CSR Communication Strategy
CSR Effort
CSR Initiative
CSR Message
CSR Network
CSR Partnership
CSR Program
CSR Report
CSR Research
CSR Scholar
CSR. Communication
diversity equity inclusion
Effective CSR Communication
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eq_business-finance-law
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eq_nobargain
eq_non-fiction
ethical dilemma
ethics
global
legitimacy
Message Effects Research
NGO
Organization's CSR Activity
organizational communication
organizational legitimacy
public relations
publics
rhetorical analysis methods
stakeholder
stakeholder engagement strategies
Stigmatized Industries
transparency
UN
visual communication techniques
Word Of Mouth

Product details

  • ISBN 9781032019093
  • Weight: 870g
  • Dimensions: 178 x 254mm
  • Publication Date: 22 Nov 2022
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Winner of the National Communication Association’s Public Relations Division 2023 Outstanding Book Award

This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities.

Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future.

Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.
About

Amy O’Connor is an associate professor in the Hubbard School of Journalism & Mass Communication at the University of Minnesota–Twin Cities. Her research explores what CSR means to corporations and stakeholders, how institutional level pressure determines CSR, and how CSR influences stakeholder-organization relationships. Her research is published in diverse disciplinary journals: Business & Society, Management Communication Quarterly, and Public Relations Review.