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Routledge Handbook of Service Research Insights and Ideas

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advanced service innovation research
attention restoration theory
Category=KJS
co-creation
Co-creation Processes
Common Language
Customer Dominant Logic
customer experience design
Customer Journey Maps
Emotional Exhaustion
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Front Line Employees
front line provider
Front Line Service Employees
frontline provider
marketing
marketing operations integration
Operand Resources
organisational behaviour services
Perceived Relationship Investment
postgraduate academic resource
Provider Customer Dyad
Resource Integration Processes
Self-brand Connection
service
Service Delivery Processes
service design
Service Dominant Logic
Service Ecosystem Perspective
Service Ecosystems
Service Innovation Literature
Service Innovation Research
Service Innovation Studies
service management theory
Service Orientation
service process design
service process management
service research
Service Researchers
Service Supply Chain
services
Si
sustainable service practices
Transformative Service Research
Vice Versa

Product details

  • ISBN 9781032400235
  • Weight: 1160g
  • Dimensions: 174 x 246mm
  • Publication Date: 29 Aug 2022
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research.

Original chapters from the world’s leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience.

This book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research.

About

Eileen Bridges is a Professor of Marketing at Kent State University, USA. She received her PhD from Northwestern University, USA. Her research interests include customer expectations, technology-based products, and services. She previously served on the faculty at Rice University, USA, and as Editor-in-Chief of the Service Industries Journal.

Kendra Fowler is an Associate Professor of Marketing at Youngstown State University, USA. She received her PhD from Kent State University, USA. Her research interests include services, retailing, and advertising.