Routledge Handbook of the Olympic and Paralympic Games

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Ambush Marketing
anti-doping
athlete rights
Benoit Seguin
Borja Garcia
Caster Semenya
Category=KNSJ
Category=SCBB
Dikaia Chatziefstathiou
Disability Sport
doping
e-sports
eq_bestseller
eq_business-finance-law
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_sports-fitness
ethics of sport
event legacy impact
gender inclusion
human rights in sport
integrity
International Olympic Committee
international paralympic committee
IOC
IOC Executive Board
IOC Member
IOC Membership
IOC President
IOC Session
IPC
ISMGF
legacy
NPC
Olympic and Paralympic governance research
Olympic Brand
Olympic Charter
Olympic Games
Olympic Movement
Paralympic Athletes
Paralympic Brand
paralympic games
Paralympic Movements
Paralympic Sport
politics of sport
sport business
sport development
sport governance
sport management
sport marketing
sport media
sport mega events
Sport Organizations
sports law
sports policy
sports policy analysis
sports sociology
Summer Olympic
Top Programme
UK Sport
UN
WADA

Product details

  • ISBN 9780367522612
  • Weight: 870g
  • Dimensions: 174 x 246mm
  • Publication Date: 01 Aug 2022
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions.

The book presents new research and broad surveys exploring pressing debates, challenges and possible solutions surrounding the modern Olympic and Paralympic Games, across diverse socioeconomic and political contexts. Featuring chapters written by leading scholars, athletes and administrators from a range of disciplines and backgrounds, the handbook is divided into four main areas: athletes, business, governance and socio-cultural issues within the Olympic and Paralympic Games. Examining key themes, theories and new emerging issues within the field, the book offers expert insights into every major topic related to the Olympic and Paralympic Games, including doping, integrity, athletes’ rights, culture, nationality, sponsorship, branding, governance, sports policy and law, marketing, social media, technology, e-sports, politics, ethics, international relations, legacy and impact.

The only up-to-date handbook to reflect the true breadth and depth of this international field of research, the Routledge Handbook of the Olympic and Paralympic Games is a landmark publication for all students and scholars of sport studies, as well as those working in sport business, media, event management and administration, economics, marketing, management, politics, Olympic studies and cultural studies. It is also an important resource for sport management practitioners and sports officials.

Dikaia Chatziefstathiou is Reader in Olympic Studies and the Social Analysis of Sport, and Director of Research and Knowledge Exchange Environment, School of Human and Life Sciences at Canterbury Christ Church University, UK.

Borja García is Senior Lecturer in Sport Management and Policy at Loughborough University, UK. He is a specialist in public sport policy, European Union sport policy and sports governance. He teaches on the Olympic movement’s governance at several international universities.

Benoit Séguin is Full Professor in Sport Management at the University of Ottawa, Canada. He specialises in sports marketing, particularly in the areas of sponsorship, ambush marketing and brand.