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Routledge International Handbook of Consumer Psychology

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Actual Self-congruity
advertising
Brand Extension
brand management
Brand Personality
branding
Category=JM
Category=JMH
Category=JMJ
Category=KCK
Category=KJS
Children's Persuasion Knowledge
Children’s Persuasion Knowledge
Commercial Messages
Construal Level Theory
consumer aging
consumer attention
Consumer Behaviour
Consumer Brand Evaluations
consumer decision-making
consumer interest
consumer perception
Consumer Psychology
consumer research
consumption
cross cultural consumption
cross-cultural consumer psychology studies
Cross-cultural Dierences
decision-making
decision-making processes
Dierent Brands
digital consumers
ecommerce
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Goal Pursuit
High Elaboration Conditions
IAT Score
Ideal Self-congruity
Implementation Intentions
implicit association test
Implicit Preference
marketing
multicultural consumer behavior
multisensory integration
neuromarketing
Persuasion Knowledge
political consumerism
Positive Aect
qualitative consumer research
SCM
Self-brand Connections
Self-congruity Theory
self-control dilemmas
social identity theory
social perception
Social Self-congruity
sustainable consumption
Van Reijmersdal
Vice Versa
viral marketing

Product details

  • ISBN 9781032477084
  • Weight: 1520g
  • Dimensions: 174 x 246mm
  • Publication Date: 21 Jan 2023
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.

The book is divided into seven sections, offering a truly comprehensive reference work that covers:



  • The historical foundations of the discipline and the rise of globalization




  • The role of cognition and multisensory perception in consumers’ judgements




  • The social self, identity and well-being, including their relation to advertising




  • Social and cultural influences on consumption, including politics and religion




  • Decision making, attitudes and behaviorally based research




  • Sustainable consumption and the role of branding




  • The particularities of online settings in framing and affecting behavior


The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
About

Cathrine V. Jansson-Boyd is a reader in consumer psychology at Anglia Ruskin University, Cambridge, UK. Her areas of research include tactile perception, aesthetics and sustainability. She has conducted research for many large organizations to further the understanding of various aspects of consumer perception. Her work has been published in both books and journals.

Magdalena J. Zawisza is a senior lecturer in psychology at Anglia Ruskin University, Cambridge, UK. She obtained her PhD from Royal Holloway, University of London, UK and MSc from Gdansk University, Poland. Her main research interests include consumer, gender and social psychology. She employs quantitative methodology in her research and consultancy.