A01=Puangchon Unchanam
analysis
Asia
Asian
Author_Puangchon Unchanam
bourgeois
bourgeoisie
business
Category=JBSA
Category=KC
Category=NHF
class
crown
economics
economy
elite
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
historical analysis
history
ideology
industry
kingdom
market
Marxian
Marxist
middle-class
monarchy
political science
politics
royal
royalty
southeast Asia
Thai
Thailand
Product details
- ISBN 9780299326043
- Weight: 333g
- Dimensions: 152 x 229mm
- Publication Date: 15 Feb 2022
- Publisher: University of Wisconsin Press
- Publication City/Country: US
- Product Form: Paperback
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Thanks to its active role in national politics, the market economy, and popular culture, the Thai crown remains both the country's dominant institution and one of the world's wealthiest monarchies. Puangchon Unchanam examines the reign of Thailand's King Bhumibol Adulyadej or Rama IX (1946–2016) and how the crown thrived by transforming itself into a distinctly "bourgeois" monarchy that co-opted middle-class values of hard work, frugality, and self-sufficiency.
The kingdom positioned itself to connect business elites, patronize local industries, and form strategic partnerships with global corporations. Instead of restraining or regulating royal power, white-collar workers joined with the crown to form a dynamic, symbiotic force that has left the lower classes to struggle in their wake. Unchanam presents a surprising case study that kings and queens live long and large in cooperation with the bourgeoisie's interests and ideology.
The kingdom positioned itself to connect business elites, patronize local industries, and form strategic partnerships with global corporations. Instead of restraining or regulating royal power, white-collar workers joined with the crown to form a dynamic, symbiotic force that has left the lower classes to struggle in their wake. Unchanam presents a surprising case study that kings and queens live long and large in cooperation with the bourgeoisie's interests and ideology.
