Salesforce AI

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A01=Joyce Kay Avila
Agentforce Salesforce Einstein Salesforce Data Cloud Einstein Trust Layer Salesforce AI Specialist Atlas Reasoning Model Builder AI Agent Builder LLMs agentic agents ML AI
Author_Joyce Kay Avila
Category=UYQ
eq_bestseller
eq_computing
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
forthcoming

Product details

  • ISBN 9798341623101
  • Dimensions: 178 x 232mm
  • Publication Date: 31 Oct 2026
  • Publisher: O'Reilly Media
  • Publication City/Country: US
  • Product Form: Paperback
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AI is transforming how businesses connect with customers, streamline operations, and drive growth-all within the Salesforce ecosystem. Salesforce AI: Building, Customizing, and Embedding AI Solutions is a comprehensive guide to leveraging Salesforce's AI capabilities, from out-of-the-box tools to fully customized solutions. Designed for Salesforce developers, architects, administrators, and consultants, this book provides a step-by-step approach to implementing AI that enhances decision-making, automates processes, and personalizes customer experiences.

Covering essential tools like Model Builder, Prompt Builder, and Agentforce, this guide takes readers through unlocking siloed data, integrating generative AI, and customizing Salesforce AI features for various business needs. Whether you're building predictive models, deploying AI-driven chat experiences, or embedding automation into Salesforce workflows, this book equips you with the skills to create AI-powered solutions that scale.

  • Understand Salesforce AI architecture and its integration with Data Cloud
  • Learn how AI enhances sales, service, and marketing strategies
  • Utilize Salesforce's AI builder tools to implement and customize solutions
  • Deploy Agentforce for intelligent automation
  • Customize AI models to optimize CRM efficiency and customer engagement
Joyce Kay Avila has more than 25 years experience as a business and technology leader. She has bachelor's and master's degrees in the fields of computer science and accounting business administration, and completed her PhD coursework in accounting information systems. Joyce holds 20 Salesforce certifications and accreditations, including the Salesforce AI Associate and Salesforce AI Specialist certifications. She is also a Salesforce All Star Ranger, a Salesforce Einstein Champion alumni, and a Snowflake Data Superhero. For the Salesforce and Snowflake communities, Joyce produces a running series of how-to-videos on her YouTube channel. She is also the author of two O'Reilly books: Snowflake: The Definitive Guide and Hands-on Salesforce Data Cloud.

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