A01=Laresh Jayasanker
american consumers
american culture
american food
Author_Laresh Jayasanker
business
Category=JBFH
Category=JBSL
Category=NHK
Category=NHTB
coconut milk
cookbook editing
cooking
diet
eating habits
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethnic foods
ethnic studies
ethnicity
exotic ingredients
food companies
food habits
food science
food studies
foods
fruit marketing
global trade
globalization
grocery stores
hot sauce
immigrants
immigration
international foods
kale
kimchi
mangoes
menus
nonfiction
politics
produce
supermarkets
Product details
- ISBN 9780520343962
- Weight: 544g
- Dimensions: 152 x 229mm
- Publication Date: 14 Apr 2020
- Publisher: University of California Press
- Publication City/Country: US
- Product Form: Paperback
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Americans of the 1960s would have trouble navigating the grocery aisles and restaurant menus of today. Once-exotic ingredients—like mangoes, hot sauces, kale, kimchi, and coconut milk—have become standard in the contemporary American diet. Laresh Jayasanker explains how food choices have expanded since the 1960s: immigrants have created demand for produce and other foods from their homelands; grocers and food processors have sought to market new foods; and transportation improvements have enabled food companies to bring those foods from afar. Yet, even as choices within stores have exploded, supermarket chains have consolidated. Throughout the food industry, fewer companies manage production and distribution, controlling what American consumers can access. Mining a wealth of menus, cookbooks, trade publications, interviews, and company records, Jayasanker explores Americans’ changing eating habits to shed light on the impact of immigration and globalization on American culture.
Laresh Jayasanker (1972–2018) was Associate Professor of History at Metropolitan State University of Denver and the author of numerous articles on food in US history.
