A01=Nigel Gann
A01=Tim McClellan
AIDA
Author_Nigel Gann
Author_Tim McClellan
Bad News
BBC Local Radio Station
Broadcasting Organizations
Category=JBS
Category=JNK
Category=JNL
Category=KJSP
Clips
community outreach education
crisis communication schools
Editorial Areas
Education Correspondent
educational communications
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Extracurricular
Follow
Glare
governor
Held
Independent
institutional reputation management
Islington Green
Lea
local
Make Up
media
media relations framework for schools
Morning
news
News Organization
News Release
newspaper
Notoriety
Photographers
PR Agency
radio
relations
release
Ridings School
school marketing strategies
Secretary Of State
stakeholder engagement education
station
television
William Tyndale Junior School
Worthwhile
Product details
- ISBN 9780415230612
- Weight: 166g
- Dimensions: 138 x 216mm
- Publication Date: 25 Oct 2001
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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What role does a school play in a community and society?
This book examines the need for educational establishments to review their position in the local community and to develop strategies to deal with the management of their image. Increasing parental choice means that schools must begin to adopt marketing concepts and tell people what is happening both inside and outside the classroom.
Techniques to generate, revisit and challenge a school's ethos are discussed together with ways of getting this message across to the wider community. Effective management of a school's image through judicious handling of the media can lead to better results, higher self-esteem for staff and pupils and a greater recognition of a school's contribution to a local community.
This book gives practical guidance on how to identify potential news items and how to convince local newspapers, television and radio organisations to use the story. The book contains many examples of how schools have put comprehensive framework to effective media communication and how to avoid potential pitfalls.
Tim McClellan has worked as a local radio journalist and has complied reports and features for national and international radio organisations. Tim is currently Acting Head of Communication at Southampton Institute, where he teaches Radio Production, Public Relations and Interantional Marketing.
Nigel Gann spent fourteen years working in schools with particularly strong commitments to their work with the local community, to headship level. He has been consultant to the BBC Open University, Research Fellow at the University of Leicester School in Education and first general manager of a community education project.
