A01=Alan G. Gross
A01=Joseph E. Harmon
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Author_Alan G. Gross
Author_Joseph E. Harmon
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Category1=Non-Fiction
Category=PD
communicating
communication studies
communications
COP=United States
deep time
Delivery_Delivery within 10-20 working days
diagrams
discovery
drawings
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eq_nobargain
eq_non-fiction
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graphs
heidegger
images
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interaction
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Language_English
maps
meaningful
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philosophy
photographs
pictures
Price_€20 to €50
PS=Active
public lecture
rhetoric
science
scientific
scientists
semiotics
softlaunch
taxonomy
textual
thought process
understanding
verbal
visuals
websites
words
Product details
- ISBN 9780226068480
- Weight: 567g
- Dimensions: 16 x 24mm
- Publication Date: 25 Nov 2013
- Publisher: The University of Chicago Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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John Dalton's molecular structures. Scatter plots and geometric diagrams. Watson and Crick's double helix. The way in which scientists understand the world - and the key concepts that explain it - is undeniably bound up in not only words, but images. Moreover, from PowerPoint presentations to articles in academic journals, scientific communication routinely relies on the relationship between words and pictures. In Science from Sight to Insight, Alan G. Gross and Joseph E. Harmon present a short history of the scientific visual, and then formulate a theory about the interaction between the visual and textual. With great insight and admirable rigor, the authors argue that scientific meaning itself comes from the complex interplay between the verbal and the visual in the form of graphs, diagrams, maps, drawings, and photographs. The authors use a variety of tools to probe the nature of scientific images, from Heidegger's philosophy of science to Peirce's semiotics of visual communication. Their synthesis of these elements offers readers an examination of scientific visuals at a much deeper and more meaningful level than ever before.
Alan G. Gross is professor of communication studies at the University of Minnesota-Twin Cities. He is the author or coauthor of several books, including The Rhetoric of Science and Starring the Text: The Place of Rhetoric in Science Studies. Joseph E. Harmon works as a science writer and editor at Argonne National Laboratory. He is coauthor, with Alan G. Gross, of several books, including Communicating Science, The Scientific Literature: A Guided Tour, and The Craft of Scientific Communication.
