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Science of Shopping

Kate Hardcastle
€63.99
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A01=Kate Hardcastle
AI in retail personalization
AI-driven customer insights for retail
Aldi retail innovation example
Author_Kate Hardcastle
Behavioural marketing
Category=KCK
Category=KNP
cohesive shopping experience design
competitive advantage in retail
Consumer behaviour
Consumer psychology
consumer psychology in retail
Customer engagement
customer engagement in retail
Customer experience
customer journey mapping in retail
customer-centric retail strategies
data-driven retail decision-making
designing engaging retail spaces
enhancing retail customer touchpoints
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
experiential retail design
frameworks for retail transformation
future of retail experience design
immersive retail experiences
Kate Hardcastle
Kogan Page
leadership in retail innovation
measuring retail customer engagement
Omnichannel retail
omnichannel retail strategy
omnichannel shopping environment optimization
Online marketing
Online retail
optimizing in-store and online integration
personalizing shopping journeys
pricing strategy for retail growth
Primark retail experience strategy
psychological triggers in retail sales
real-world retail case studies
Retail
retail brand building strategies
retail brand storytelling
retail change management
retail customer loyalty tactics
retail industry best practices
retail innovation strategy
retail leadership for mid-career professionals
retail market trend adaptation
retail marketing psychology
retail operations improvement
retail pricing optimization
retail professional career development
retail ROI measurement tools
Retail strategy
retail strategy for brand growth
retail technology adoption strategies
retail transformation frameworks
Selfridges customer engagement case study
shopper behaviour insights
Shopping behaviour
Shopping experience
social influences on shopping behaviour
sustainable retail innovation
technology in retail customer experience
the science of shopping

Product details

  • ISBN 9781398620476
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Jun 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Looking to understand the science behind modern shopping and lead retail innovation?

The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape.

You'll learn how to:
- Develop strategies based on consumer psychology and social influences
- Implement AI-driven personalization to enhance customer experiences
- Optimize pricing and create cohesive omnichannel shopping environments
- Apply frameworks to design immersive retail experiences that resonate

Packed with real-world examples from leading brands including Selfridges, Aldi and Primark and expert guidance, this book equips you to build credibility and impact your career by transforming retail approaches for the future.

Themes include: Consumer behaviour, retail strategy, AI personalization, omnichannel retail, customer engagement, career development
About Kate Hardcastle
Kate Hardcastle is a multi-award-winning international consumer expert, broadcaster and commentator based in London, UK. With over 20 years' experience in consumer behaviour and retail, she works with some of the world's biggest brands and in 2018 was awarded an MBE for services to business and entrepreneurship. She appears regularly on the BBC, ITV, Channel 4 and Sky News, as well as in Forbes and the Financial Times, and presents at events including the Financial Times Retail Summit, Retail World Congress, The Retail Summit UAE, Shop Talk Las Vegas, The Tech Show and Ideal Home Show.

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