Scrappy Entrepreneur

Starting an innovation-driven company is hard. Let this book make it easier for you.

You have a business idea that you truly believe in. The extensive market research that you have done has made you even more passionate about pursuing your idea. But before you can start selling, you will need significant amounts of funding to develop your product and/or successfully meet regulatory requirements. You will also need help from people with skillsets that complement yours. If you find yourself in this situation, this book is for you.

Drawing on her own first entrepreneurship experience with medical technology startup palmm Co., author Véronique Peiffer gets to the nuts and bolts of three key topics tailored to scrappy entrepreneurs—those who need to be extra resourceful to push their companies to the next phase:

• Fundraising,
• Hiring and managing a startup team,
• Dealing with the many less exciting, but necessary aspects of creating and running a business, such as bookkeeping, document management, vendor selection and more.

The Scrappy Entrepreneur helps you know what to expect and even includes simple spreadsheet templates that can save you considerable time and money. The hard-won learnings from seven other medtech entrepreneurs provide additional perspectives.

Ultimately, reading this book will make any first-time entrepreneur feel better prepared for the real deal.

Véronique Peiffer, PhD, is an entrepreneur and life sciences professional. Formerly a management consultant at McKinsey & Company, she cofounded and led palmm Co., a company focused on the development of therapeutic bioelectronics. This pivotal experience served as the primary inspiration for The Scrappy Entrepreneur. Véronique holds a leadership role at Genentech, Inc. and teaches the next generation of health technology entrepreneurs as an Associate Director of the Stanford Mussallem Center for Biodesign. She lives in the San Francisco Bay Area with her husband and two children.