A01=Frank Rose
advertising
Author_Frank Rose
branding
brands
business
Category=KJ
cognitive psychology
communication
customers
digital age
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
experience
fans
marketing
narrative
neuroscience
sales
story
storytelling
strategic
Product details
- ISBN 9781324003137
- Weight: 468g
- Dimensions: 147 x 218mm
- Publication Date: 29 Jun 2021
- Publisher: WW Norton & Co
- Publication City/Country: US
- Product Form: Hardback
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Psychologists, economists, advertising and marketing mavens—for decades, they failed to register the power of narrative. Most scientists considered stories frivolous. Economists were knee-deep in theory. Marketers wanted to cut to the sales pitch. Yet stories are key to how we comprehend the world and our place in it.
In The Sea We Swim In, Frank Rose leads us to a new understanding of storytelling and its role in our lives. Building on insights from cognitive psychology and neuroscience, he shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand this way of thinking. From Warby Parker to The Walking Dead, Rose shows how they design and implement complex narrative ecosystems for interconnected digital worlds—and how you can do the same.
Frank Rose is the author of The Sea We Swim In and The Art of Immersion, a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune, he now teaches global business executives as faculty director of Columbia University’s Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia’s pioneering Digital Storytelling Lab.
