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Search Engine Optimization and Marketing

Subhankar Das
€127.99
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A01=Subhankar Das
advanced digital marketing strategies
AdWords
Alt Tag
Anchor Text
attribution modelling
Author_Subhankar Das
Blog URL
Category=KJSG
Category=UNN
Common Break Points
crawler algorithms
Digital marketing students
Display Network
DMS
eq_bestseller
eq_business-finance-law
eq_computing
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
GDN
Google AdWords
Google PageRank
GWT.
Key Identifiable Words
Keyword Density
Link Title
Match Type
multivariate testing
off-page ranking factors
on-page optimisation
Quality Score
Responsive Web Design
Search engine marketing
Search engine optimization
semantic web analysis
SERP generation
Social Bookmarking Sites
Social media advertisements
Specific Keywords
Txt File
URL Structure
Web Crawlers
Web Indexes
Web Search Tools
Young Men

Product details

  • ISBN 9780367278786
  • Weight: 467g
  • Dimensions: 156 x 234mm
  • Publication Date: 25 Jan 2021
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences.

The book offers comprehensive coverage of essential topics, including:

• The concept of SEM and SEO

• The mechanism of crawler program concepts of keywords

• Keyword generation tools

• Page ranking mechanism and indexing

• Concepts of title, meta, alt tags

• Concepts of PPC/PPM/CTR

• SEO/SEM strategies

• Anchor text and setting up

• Query-based search

While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.
About Subhankar Das

Subhankar Das is a Ph.D. graduate from SOA University, India, in Social Media Advertisement and Media Planning. An avid academician, researcher, author, writer, blogger, data science trainer, and social media marketing consultant, he holds a certification from Google, Manipal in professional digital marketing along with other globally recognized professional certifications. He has over 12 years of academic and research experience and is currently working as a professor and researcher in the Honors Program, Duy Tan University, Da Nang.

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