A01=James Colborn
advanced search advertising methods
AIDA
AIDA Model
Author_James Colborn
bid
Bid Management
Bid Management Tool
Bidding Rules
Branded Terms
campaign
Category=KJE
Category=KJS
conversion optimisation techniques
CTO
digital marketing strategy
engine
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
keyword
Keyword Type
Lead Generation Approach
Lead Generation Strategy
Marketing Plan
MSN Search
negative
Negative Keywords
online advertising analytics
Open Directory Project
organic
paid
placement
PPC
price
research
Search Campaign
Search Engine
Search Engine Industry
Search Engine Marketing
Search Engine Marketing Campaign
Search Engine Spider
Search Marketing
SEM
strategic digital branding
Submission Type
user acquisition tactics
Vertical Engines
web traffic analysis
Product details
- ISBN 9780750666183
- Weight: 430g
- Dimensions: 156 x 234mm
- Publication Date: 07 Oct 2005
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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checkout
Fast Shipping
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Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.
James Colborn, BA, DipM, has worked in the search engine marketing space for over 5 years and has practiced in North America and Europe. James has worked with companies such as British Airways, Thomas Cook, Comet, B&Q, Cable & Wireless, Best Buy, Thomas Register and eBay.
