A01=Josh Weltman
A23=Jon Hamm
Advertising
Age Group_Uncategorized
Age Group_Uncategorized
Agenda
Align
Answers
Approach
Author_Josh Weltman
automatic-update
Boost
Bottom line
Business
Career
Category1=Non-Fiction
Category=KJS
Category=KJSA
Client
Closing
Connecting
Consumer
COP=United States
Customer
Deals
Delivery_Delivery within 10-20 working days
Differentiate
digital
Economy
effective
Empathy
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Execute
Ideas
Jargon
Language_English
mad men
Market
Media
Motivation
Motive
Music
Negotiating
PA=Available
Persuasive
Pictures
Presentation
Price_€10 to €20
Prospecting
PS=Active
Questions
sales
Seduce
Sell
Skills
softlaunch
Solution
Speaking
Stories
Strategy
Success
Tactics
Technique
Trap
Urgency
Words
Work
Product details
- ISBN 9780761181750
- Weight: 300g
- Dimensions: 150 x 202mm
- Publication Date: 07 Apr 2015
- Publisher: Workman Publishing
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here’s how you can do it. And do it better.
Josh Weltman is the advertising consultant and a co-producer on the hit show Mad Men. A creative director for more than 25 years, he’s worked on advertising and marketing campaigns for both global brands and boutique clients. He lives with his family in Los Angeles, California.
