A01=M. Joseph Sirgy
Author_M. Joseph Sirgy
Category=GPFC
Category=JMS
eq_bestseller
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_society-politics
Psychology
Product details
- ISBN 9780275921927
- Weight: 595g
- Dimensions: 156 x 235mm
- Publication Date: 05 Aug 1986
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.
M. JOSEPH SIRGY, a social/marketing/organizational psychologist, is an Associate Professor of Marketing at Virginia Tech.
