Selling Architectural Ideas
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€96.99
A01=Tom Porter
A3 Format
advanced architectural image communication
architectural drawing analysis
architectural visualisation
Author_Tom Porter
brochure
Casa Buonarroti
Category=KJS
Church Of The Light
Coupe Du Monde
Cutaway Drawing
Daniel Libeskind
design
design competition strategies
drawing
environmental design communication
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Franco Purini
Graphic Components
key
Key Drawing
Key Words
Layout Design
LCD
LCD Project
Lebbeus Woods
Message Area
narrative presentation techniques
negative
Negative Space
Open Design Competition
persuasive graphics
practice
Practice Brochure
presentation
proposal
Royal Henley Regatta
Soft Sell Advertising
space
Vice Versa
Virtual Artworks
Visual Boredom
Visual Ledge
White Space
zaha
Product details
- ISBN 9780419232605
- Weight: 300g
- Dimensions: 210 x 280mm
- Publication Date: 23 Dec 1999
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.
