A01=Jeffrey R. Wigelsworth
Author_Jeffrey R. Wigelsworth
bernard
Bernard Lightman
cantor
Category=KCZ
Category=N
Category=NHTB
Category=PDX
commodification of scientific knowledge
courant
daily
Daily Courant
Diverse Consumer Base
early modern Britain
Earth Science History
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_science
Fires Improved
Francis Hauksbee
geoffrey
Geoffrey Cantor
history of science
John Keill
lightman
Lunar Distance Method
National Biography
natural
newspaper advertising history
Paid For Performances
Philosophical Transactions
philosophy
Post Boy
Post Man
print culture
Public Engagement
public understanding of science
royal
Science Advertisements
scientific communication
Scientific Instrument Trade
Sea Water
society
St Leonards
Sujit Sivasundaram
Wesleyan Methodist Magazine
William Hunt
William III
William Lisle
Young Man
Product details
- ISBN 9781409400752
- Weight: 544g
- Dimensions: 156 x 234mm
- Publication Date: 22 Dec 2010
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.
Jeffrey R. Wigelsworth teaches English History and World History in the Department of Humanities and Social Sciences at Red Deer College, Canada. His previous publications include Deism in Enlightenment England: Theology, Politics, and Newtonian Public Science (2009) and Science and Technology in Medieval European Life (2006).
