Semiotic Approaches to Cultural Interactions

Multimodal meaning construction, a key concept within the field of semiotics, has been the subject of extensive research, contributing to the development of various theoretical and analytical frameworks. Privileging an eclectic approach, the volume investigates the rewriting and deconstruction of cultural narratives, focusing on the dynamic interplay between stability and instability in both image and text. Crossing cultural and ideological boundaries fosters exposure to diverse ways of thinking, necessitating the reimagining of cultural heritage. This process aims to cultivate a new awareness that challenges stereotypical beliefs, images, and traces, leading to a more nuanced understanding of identity. Visual and textual representations, in this context, play a crucial role in resisting oppression or opposition and promoting alternative forms of knowledge. Through their analyses, the contributions encourage scholars to engage with the cultural tensions between continuity and rupture, thereby shedding light on new dimensions of human experience.

Maria-Ionela Neagu is an Associate Professor at the Philology Department, Faculty of Letters and Sciences, Petroleum-Gas University of Ploieşti. Her main research and teaching interests include English Linguistics, Critical Discourse Analysis, Argumentation Theory, Cognitive Semantics, Applied Linguistics, and ELT Methodology. She has published extensively in reputable academic journals as well as in volumes of national and international conference proceedings.

Maria-Crina Herțeg is an Associate Professor at the 1 Decembrie 1918 University of Alba Iulia, Faculty of History, Letters and Educational Sciences, where she teaches courses in Business English, Terminology, Corpus Linguistics, and ESP. Her research interests focus on Terminology, Business English, CMT, ESP, and Corpus Linguistics. She has published papers on these topics and has presented her work at both national and international conferences.