Semiotics and Title Sequences

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A01=Michael Betancourt
advanced film opening analysis
Art of the Title
Author_Michael Betancourt
Bad Girls
Big Broadcast
Category=ATFX
Category=JBCT
cinematic typography
digital compositing
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Figure Ground Mode
film semiotics
film theory
Fire Works
Georg Stanitzek
Gil Bert
graphic communication methods
Haitian Heritage
James Bond Film Series
Live Action Photography
Maurice Binder
media studies research
Momento Mori
montage
motion graphics analysis
Rebus Mode
Saul Bass
Semiotic Modes
Sexploitation Films
Superstitious Magic
Television Title Sequences
Text Image Combination
Text Image Composites
Title Card
Title Design
Title Montage
Title Sequence
Title Sequence Designs
typography
visual narrative theory
Voodoo Drums

Product details

  • ISBN 9781138634206
  • Weight: 430g
  • Dimensions: 138 x 216mm
  • Publication Date: 27 Jan 2017
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Title sequences are the most obvious place where photography and typography combine on-screen, yet they are also a commonly neglected part of film studies. Semiotics and Title Sequences presents the first theoretical model and historical consideration of how text and image combine to create meaning in title sequences for film and television, before extending its analysis to include subtitles, intertitles, and the narrative role for typography. Detailed close readings of classic films starting with The Cabinet of Dr. Caligari, and including To Kill A Mockingbird, Dr. Strangelove, and The Good, the Bad and the Ugly, along with designs from television programs such as Magnum P.I., Castle, and Vikings present a critical assessment of title sequences as both an independent art form and an introduction to the film that follows.

Michael Betancourt is a theorist, historian, and artist concerned with digital technology and capitalist ideology. He is the author of The ____________ Manifesto, The History of Motion Graphics, Beyond Spatial Montage, Glitch Art in Theory and Practice, and The Critique of Digital Capitalism. He has exhibited internationally, and his work has been translated into Chinese, French, German, Greek, Italian, Japanese, Persian, Portuguese, and Spanish, and published in journals such as The Atlantic, Make Magazine, CTheory, and Leonardo.

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