Sensory Marketing
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A01=Bertil Hulten
Ambient Scents
Atmospheric Stimuli
Author_Bertil Hulten
Brand Relationships
Category=JMA
Category=JMJ
Category=KJMV7
Category=KJS
Consumer Based Brand Equity
Consumer Marketing
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Gastronomic Taste
Global Marketing Environment
Individual's Identity Creation
Individual’s Identity Creation
Lemon Scent
Multi-sensory Brand Experience
Multi-sensory Interaction
Music Congruence
RM
RM Framework
RM Model
Scent Experience
Scent Perception
Scent Preferences
Scent Stimuli
Sensory Stimuli
Servicescape
SM
Societal Culture
Taste Experience
TM
Vanilla Scent
Young Men
Product details
- ISBN 9781138041011
- Weight: 453g
- Dimensions: 152 x 229mm
- Publication Date: 10 Mar 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.
Bertil Hultén is Professor of Marketing at Linnaeus University, Sweden.
