A01=Bertil Hulten
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Author_Bertil Hulten
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Category1=Non-Fiction
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Consumer behaviour
Consumer marketing
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Marketing theory
Mult-sensory principles
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Sensory brain
Sensory experience
Sensory marketing
Sensory principles
softlaunch
Product details
- ISBN 9781526423252
- Weight: 420g
- Dimensions: 170 x 242mm
- Publication Date: 27 May 2020
- Publisher: SAGE Publications Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future.
• Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
• The author is one of the most published professors in the field, sharing exclusive expertise and experience.
• The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
• Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
• The author is one of the most published professors in the field, sharing exclusive expertise and experience.
• The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Dr. Bertil Hultén is Professor of Marketing, Linneaus University, Sweden, and a recognized pioneer in sensory marketing research. He contributes to theory and practice in different ways and has published scientific articles in journals like European Business Review, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Marketing Intelligence and Planning and other journals as well as conference proceedings.
