buying
care
Category=KJMV7
Category=KNS
centre
Child's Welfare
Communicative Staging
consumer behaviour
Corporate Legal Services
delivery
educational decision making
encounter
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Factor Array
financial services segmentation
Gab
GE Business Screen
GP Fundholding
health service management
Individual Service Encounters
Low Contact Services
mystery
Mystery Shopping
Mystery Shopping Programme
Newman Keuls Multiple Range Test
organisations
Participant Observation Notes
Post-trip Survey
primary
Primary Care Organisations
Primary School Choice
process
Professional Service Settings
relationship marketing theory
River Guide
Service Encounter
service quality assessment
service sector research methodologies
shopping
Student Newman Keuls Multiple Range Test
Substantive Staging
Tangible Cues
Theatrical Components
UK Industry
UK Market
Product details
- ISBN 9780714644394
- Weight: 330g
- Dimensions: 146 x 215mm
- Publication Date: 01 Aug 1998
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
Edited by Gabbott, Mark; Hogg, Gillian
