"Sesame Street" and the Reform of Children's Television
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A01=Robert W. Morrow
ACT
Action for Children's Television
Author_Robert W. Morrow
Category=ATJ
Category=JBCT2
Children's Television Workshop
childrens television
CTW
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_society-politics
FCC
Jim Henson
Joan Ganz Cooney
Lloyd Morrisett
PBS
Public Broadcasting Service
Sesame Street
Sesame Workshop Federal Communications Commission
Product details
- ISBN 9780801890857
- Weight: 408g
- Dimensions: 152 x 229mm
- Publication Date: 02 Feb 2009
- Publisher: Johns Hopkins University Press
- Publication City/Country: US
- Product Form: Paperback
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By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line. The Children's Television Workshop (CTW)-and its fresh approach to writing and producing programs for kids-emerged from this growing concern. Sesame Street-CTW's flagship, hour-long show-aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television as well as a thorn in its side.
Through extensive archival research and a systematic study of sample programs from Sesame Street's first ten seasons, Morrow tells the story of Sesame Street's creation; the ideas, techniques, organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform.
Robert W. Morrow is an assistant professor of history at Morgan State University.
