Shaping Political Attitudes
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€105.99
A01=Silvo Lenart
Author_Silvo Lenart
Category=JBCT
Category=JP
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eq_non-fiction
eq_society-politics
Political Communication
Product details
- ISBN 9780803957091
- Weight: 280g
- Publication Date: 16 Aug 1994
- Publisher: SAGE Publications Inc
- Publication City/Country: US
- Product Form: Paperback
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In recent years, research in the area of public opinion has focused most of its attention on the effects of the media. Television, in particular, has been the object of attention as a primary influencing agent. Shaping Political Attitudes argues that media effects are only half the equation when it comes to forming public opinions. In a model of "total information flow," author Silvo Lenart shows that mass media cannot be seen as the exclusive source of political information, and that the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and examines their combined effect on political attitudes and cognition. Students and professionals in political science, communication, media studies, sociology, and psychology will find this volume an invaluable resource.
