She's the Boss

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A01=Debra Michals
Activist entrepreneurs
Author_Debra Michals
business
capitalism
Category=JBSF1
Category=KJ
Category=KJH
Category=NHK
Civil rights and business
Credit discrimination
Crowd-funding
Debra Michals
economy
entrepreneurship
Entrepreneurship history
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
feminism
Gender and business
gender norms
Post-WWII business
Reagan-era business
Rising divorce rates
Small business ownership
Social entrepreneurship
tradition
Woman empowerment
women
Women entrepreneurs
Women workplace
Women's economic roles
women's rights
women's role
Women-owned businesses
Women’s economic roles
Workplace discrimination
works
World War II
WWII

Product details

  • ISBN 9781978818163
  • Weight: 286g
  • Dimensions: 156 x 235mm
  • Publication Date: 15 Apr 2025
  • Publisher: Rutgers University Press
  • Publication City/Country: US
  • Product Form: Paperback
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In the years after World War II, as women were being pushed from wartime jobs for returning soldiers, government and business leaders-and women themselves-saw small business ownership as a viable economic solution. In just five years, US women owned nearly a million of the nation’s businesses. In the decades since, women have moved increasingly into business ownership, often outpacing male start-ups so that today, they own more than fourteen million businesses, 40 percent of all US companies. 

She’s the Boss chronicles the forces that made entrepreneurship attractive to women. In rich detail, Debra Michals shares the stories of the countless women of all races, ethnicities, genders, and abilities who contributed to this important history. The book also explores the intersection of women’s personal choices within changing social, political, and economic factors, such as the rising divorce rates of the 1960s and 1970s, ongoing workplace and credit discrimination, civil and women’s rights activism and activist entrepreneurs, the 1970s recession and 1980s “Reagan Revolution,” and more recently, the internet, crowd-funding, and social entrepreneurship.
DEBRA MICHALS is an associate professor of women’s and gender studies and chair of the Humanities Department at Merrimack College in North Andover, Massachusetts.

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