A01=Naohiro Matsumura
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Product details
- ISBN 9781631497810
- Weight: 318g
- Dimensions: 147 x 218mm
- Publication Date: 03 Nov 2020
- Publisher: W W Norton & Co Ltd
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Following The Little Book of Hygge, The Gentle Art of Swedish Death Cleaning and other bestsellers, Shikake introduces the latest example of practical wisdom from abroad: shikakeology, a phenomenon sweeping Japan. Naohiro Matsumura—renowned as the founder of the study of shikake, the Japanese word for “device”—has devised a new approach to design as astonishingly simple in its logic as it is sophisticated in its psychology. For example:
• a staircase painted like piano keys prompts people to exercise
• a symbol of a shrine placed in a public square discourages vandalism
Combining traditional Japanese aesthetics with the lessons of behavioural economics, Matsumura presents a tool kit for literally anyone who wants to create their own mindful designs—and reveals how shikakes can help us address big challenges, including even climate change. Mind-bending yet elegant, Shikake will inspire readers to appreciate—and transform—the analogue world around them.
Naohiro Matsumura is a professor in the Graduate School of Economics at Osaka University. He lives in Osaka, Japan.
