A01=Arthur Asa Berger
Author_Arthur Asa Berger
Category=JBCC
Category=JBFS
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Product details
- ISBN 9780742536913
- Weight: 249g
- Dimensions: 154 x 229mm
- Publication Date: 26 Nov 2004
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
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Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our attitudes toward consumption? Are we one unified consumer culture or are several cultures operating and battling against one another? Arthur Asa Berger uncovers the answers to these and other questions, considering the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, Shop 'til You Drop is ideal for courses in cultural studies, advertising, and American studies, as well as for anyone curious about our nation's drive to consume.
Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.
