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Shopping

Jenny Shaw
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A01=Jenny Shaw
analytically
answer
anything
around
Author_Jenny Shaw
Category=JBCC
Category=JBFS
Category=JHB
compelling
culture
day
dimensions
enables
eq_bestseller
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
examination
familiar
hardest
hours
many
milestones
paradox
point
provides
readers
rhythm
seriously
shopping
significance
sleep
time
week
work

Product details

  • ISBN 9780745638621
  • Weight: 227g
  • Dimensions: 139 x 216mm
  • Publication Date: 25 Jun 2010
  • Publisher: John Wiley and Sons Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description
We spend more time shopping than doing anything else, after sleep and work. So why is it not taken more seriously? The answer: we take shopping for granted. Indeed, culture can only ‘work’ by being taken for granted. This paradox – that what is most familiar, like shopping, is also the hardest to ‘see’ analytically – provides the starting point for this compelling examination of the many dimensions of the shopping experience.

Shopping enables readers to realize the significance of their shopping memories and milestones, how the rhythm of the day or week revolves as much around shop opening hours as working hours or bus times, and why Mayor Giuliani was right after 9/11 to tell Americans to keep on shopping. From an exciting cultural perspective, Jenny Shaw explores how shopping is viewed, the history behind its ‘fall from grace’, its part in the common culture, its role in helping us craft new identities, hold on to old ones, adjust to change, and generally ‘hold us together’ both as individuals and communities.

Students of sociology, anthropology, social psychology, media and business studies interested in culture and the everyday world will be gripped by this engaging and accessible guide to the meaning behind what the ordinary shopper actually does and why shopping remains so popular despite social and cultural changes.
About Jenny Shaw
Jenny Shaw, Senior Lecturer in Sociology at the University of Sussex

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