Shopping for Faith
—Robert Ellwood, emeritus professor of religion, University of Southern California
American religion flourishes in a consumer culture, and presents us with a bewildering array of choices as we navigate the shopping mall of faith.
The authors identify dozens of trends which will shape American religion in the next century and bring together the latest research and intimate portraits of Americans describing their beliefs, their religious heritage, and their spiritual search.
With warmth and style the authors document how consumerism shapes religious practice -- from conservative evangelical worship to the most esoteric New Age workshop.
DON LATTIN is the award-winning religion writer for the San Francisco Chronicle. Over the past twenty years he has interviewed thousands of Americans about their religious heritage and spiritual search. He was a fellow at the Program in Religious Studies for Journalists at the University of North Carolina at Chapel Hill and has also taught religion reporting at the Graduate School of Journalism at the University of California at Berkeley.