A01=Lorin J. Elias Ph.D.
Advertising
Art & Architecture
Author_Lorin J. Elias Ph.D.
Brain asymmetry
Category=JMM
Category=PSAN5
Cradling
Cultural Differences
Earedness
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_science
eq_society-politics
Eyedness
Footedness
Genetics
Gesture
Handedness
Hemispheric specialization
Kissing
Laterality
Left/right brain differences
Leftright brain differences
Marketing
Navigation
Painting
Perception
Photography
Portrait
Posing
Sculpture
Seating
Selfies
Sex Differences
Side Biases in Art
Social Media
Sports
Turning biases
Product details
- ISBN 9781459747555
- Weight: 403g
- Dimensions: 152 x 228mm
- Publication Date: 27 Oct 2022
- Publisher: Dundurn Group Ltd
- Publication City/Country: CA
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
Understanding how right-brain and left-brain differences influence our habits, thoughts, and actions.
Human behaviour is lopsided. When cradling a newborn child, most of us cradle the infant to the left. When posing for a portrait, we tend to put our left cheek forward. When kissing a lover, we usually tilt our head to the right. Why is our behaviour so lopsided and what does this teach us about our brains? How have humans instinctively used this information to make our images more attractive and impactful? Can knowing how left-brain right-brain differences shape our opinions, tendencies, and attitudes help us make better choices in art, architecture, advertising, or even athletics?
Side Effects delves into how lateral biases in our brains influence everyday behaviour and how being aware of these biases can be to our advantage.
Human behaviour is lopsided. When cradling a newborn child, most of us cradle the infant to the left. When posing for a portrait, we tend to put our left cheek forward. When kissing a lover, we usually tilt our head to the right. Why is our behaviour so lopsided and what does this teach us about our brains? How have humans instinctively used this information to make our images more attractive and impactful? Can knowing how left-brain right-brain differences shape our opinions, tendencies, and attitudes help us make better choices in art, architecture, advertising, or even athletics?
Side Effects delves into how lateral biases in our brains influence everyday behaviour and how being aware of these biases can be to our advantage.
Lorin J. Elias, Ph.D., is a professor of psychology at the University of Saskatchewan. He completed his Ph.D. in behavioural neuroscience at the University of Waterloo and has been studying left-brain right-brain differences for over twenty years. Lorin lives in Saskatoon.
