A01=George Burt
A01=George Cairns
A01=George Wright
A01=Kees van der Heijden
A01=Ron Bradfield
Author_George Burt
Author_George Cairns
Author_George Wright
Author_Kees van der Heijden
Author_Ron Bradfield
behavioural
book
Category=KJC
Category=KJU
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
failure
flaws
key
market conditions
organizational
organizations
overcome
personal
problem
question
reasons
scenario approach
starts
survive
uncertainty
unsuccessful
value
Product details
- ISBN 9780470844915
- Weight: 652g
- Dimensions: 163 x 244mm
- Publication Date: 18 Jul 2002
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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This book helps managers move beyond the idea that the future of business will resemble the past and allows them to use scenarios to imagine multiple perspectives. The concepts of organizational realities, experience, and beliefs are explored to encourage and embrace change in business organizations for a successful future.
Kees van der Heijden (Scotland) is Director of the Centre for Scenario Planning and Future Studies, the Graduate School of Business at the University of Strathclyde, U.K. The Centre for Scenario Planning and Future Studies Members of the Centre for Scenario Planning and Future Studies of the University of Strathclyde Graduate School of Business (USGSB) have been involved in scenario and futures work over a significant period of time, both in a consultant and an educational capacity. This combination has resulted in the development of expertise in scenario planning and future studies that is difficult to match. The Centrea s expertise is demonstrated in the range of scenario planning and future studies assignments that have been undertaken for major organizations, as well as in the production of leading edge research and publication about scenario planning and future studies, and decision--making. This combination differentiates the Centre from other organizations in the field. The Centre has developed an international reputation for the design and delivery of purposeful scenario planning assignments. These have involved private sector organizations from a wide range of industry groupings on an international basis, and public sector organizations from local to national governments. The internal scenario teams drawn from all these organizations has included key decision and policy makers, resulting in top--level commitment to participation and active adaptive learning from the outcomes.
