Smaller Manufacturing Enterprises In An International Context: A Longitudinal Exploration
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A01=George Tesar
A01=Hamid Moini
A01=John Kuada
A01=Olav Jull Sorensen
Author_George Tesar
Author_Hamid Moini
Author_John Kuada
Author_Olav Jull Sorensen
Category=KJK
Category=KJVS
Category=KND
Enterprises
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Internationalization
Longitudinal Study
Manufacturing
SMEs
Product details
- ISBN 9781848164956
- Publication Date: 15 Sep 2010
- Publisher: Imperial College Press
- Publication City/Country: GB
- Product Form: Hardback
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This book provides an overview of approaches to internationalization as experienced by smaller manufacturing enterprises over a relatively long period of time — the 35-year period from 1974 to 2009. The original research on which this study is based dates back to the mid-1970s, when academic interest in export studies, market entry modes, and internationalization approaches, among others, have their origins. With practical examples of companies from both inside and outside the USA, readers will be able to understand how smaller manufacturing enterprises approach the world of international commerce, how they prepare themselves for it, and what really draws them into the world of international commerce.
