Product details
- ISBN 9781394255696
- Weight: 476g
- Dimensions: 155 x 231mm
- Publication Date: 01 Sep 2025
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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Reinvent your approach to negotiation
In The Smart Negotiator: Unlocking the Power of AI and Human Insight, internationally renowned trainer, speaker, and professor Dr. Keld Jensen takes you on a groundbreaking journey to redefine what it means to be a smart negotiator in a world where human skills meet the transformative capabilities of artificial intelligence. Through engaging commentary, real-world case studies, and AI-driven examples, this book unveils a new perspective on strategic negotiation—where timeless principles like trust and cooperation are amplified by cutting-edge technology.
By harnessing the synergy between human intuition and AI-driven insights which will be explored in the pages of this book, negotiators will learn to expand the room for value creation and achieve unprecedented results for themselves and their counterparts.
This book delivers unique concepts and tools including:
- SMARTnerships: Understand the revolutionary approach to negotiation that emphasizes collaboration and mutual benefit over traditional adversarial tactics.
- Tru$tCurrency: Discover how trust, now measurable with data and AI tools, becomes a negotiator's most valuable asset.
- NegoEconomics™: Leverage AI to uncover hidden opportunities for mutual gain, transforming potential conflicts into collaborative successes.
- AI in Negotiation: Apply the concept that both parties are committed to the discovery of mutual gain.
With practical advice, step-by-step guides, and ethical considerations, this book is essential for any business leader or professional negotiator navigating the complexities of today's AI-driven landscape.
KELD JENSEN, DBA, is a globally recognized negotiation expert, author of 27 books, and professor at leading universities. He is the founder of the SMARTnership Negotiation Organization, ranked among the world’s top 3 negotiation programs. He has advised on deals exceeding $12 billion.
