Smart Tourism

An emerging concept in tourism, smart tourism is the integration of smart technology and tourism for seamless, personalized, and sustainable travel experience. This new volume, Smart Tourism: Managing Technological Revolution in the Tourism Industry, delves into the realm of smart tourism and explores how advances in technology is shaping the landscape of travel and hospitality.

This book unravels the complexities of smart tourism, examining the integration of artificial intelligence, big data analytics, augmented reality, and other cutting-edge technologies into the tourism ecosystem. The book presents case studies and highlights emerging trends that illustrate how smart tourism is not just a buzzword, but a transformative force with the power to redefine the way travelers experience the world.

Focusing on technological advancement in tourism, the chapters explore myriad applications and aspects of digital technologies in tourism services, such as the integration of artificial intelligence, IoT (Internet of Things), big data, chatbots, QR codes, etc., for sustainable destination development, for improving hospitality customer service, for effective digital marketing, for value creation, for empowering citizen engagement in tourism, for gauging hospitality employees mental health, and more. The volume also addresses the use smart tools for crisis recovery in the tourism industry.

Drawing on insights from industry experts, academics, and innovators, this book provides a comprehensive overview of the opportunities and challenges presented by employing smart tools in tourism management and promotion. Whether you are a seasoned professional in the tourism sector, a technology enthusiast, or simply a curious traveler, this book offers valuable perspectives on the intersection of technology and tourism in the 21st century.

Santus Kumar Deb, PhD, is a Professor and ex-Chairman of the Department of Tourism and Hospitality Management, Faculty of Business Studies, University of Dhaka, Bangladesh. He is currently serving as a research fellow at INTI International University, Malaysia. He is also serving as Head of Research at the Center for Tourism Studies (CTS), an international network of scholars who share a vision of producing and promoting social change in and through tourism practice, research, and education. Dr. Deb has served as a member of the Bangladesh Tourism Board (BTB), Ministry of Civil Aviation and Tourism of the People Republic of Bangladesh. A regular reviewer of the outcome-based education curriculum on tourism of the University Grants Commission (UGC) of Bangladesh, Dr. Deb has written two books and has edited a soon-to-be-published book, Tourism and Hospitality Management: A Modern Fusion of Sectors (Bentham Science). He is also currently serving as associate editor and guest editor for several reputed journals and magazines. He has published more than 35 articles, among which 21 are in Scopus-indexed journals. He is supervising many PhD and MPhil students and has delivered speeches as a keynote speaker at many international conferences around the world. He has won many awards for his research work. His area of research interest include smart tourism, digital marketing, community-based tourism, crisis management, and event management.