Soap Opera Paradigm
Regular price
€54.99
A01=James H. Wittebols
Author_James H. Wittebols
Category=KNTC
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780742520028
- Weight: 313g
- Dimensions: 152 x 228mm
- Publication Date: 01 Sep 2004
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
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The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes.
James H. Wittebols is professor of communication studies at the University of Windsor, Ontario, Canada.
