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Social First Brands

Tom Miner
€38.99
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A01=Tom Miner
audience engagement on social platforms
audience-first social content
authentic brand connection online
authentic social media marketing
Author_Tom Miner
Brand advocacy
brand advocacy on social platforms
brand credibility through social media
brand engagement strategies
brand growth via social platforms
brand personality development online
Brand strategy
brand strategy integration with social
brand trust through social channels
brand-aligned social media planning
Branding
building online brand communities
career advancement for social media professionals
Category=KJSC
Category=KJSG
Community building
community-driven brand building
competitive advantage through social media
consistent brand voice online
content strategy for long-term impact
Crocs social media case study
cross-platform content strategy
customer relationship building through social media
digital brand relationship building
enduring social media strategies
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Funko marketing on social
high-impact social campaigns
human-centered social marketing
Kogan Page
long-term brand impact on social
long-term social media planning
measurable results from social media marketing
mid-career marketing professional guide
mid-career social media strategy
Organic social media
professional social media playbook
Ryanair social media approach
Social brands
social first brands
Social media
social media audience insights
social media brand strategy
social media content optimization
social media content resonance
social media for business growth
social media grounded in human behavior
social media loyalty building
social media optimization for engagement
Social media strategies
Social media strategy
social media strategy frameworks
social media thought leadership
Stanley brand social strategy
sustainable brand presence online
sustainable social media growth
Tom Miner

Product details

  • ISBN 9781398621688
  • Weight: 414g
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Jul 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

WINNER: Independent Press Award 2026 - Social Media

How can you build a social media strategy that outlasts trends and delivers real impact?

Social First Brands is a practical guide for mid-career marketing professionals who want to develop strategies that create authentic connections, strengthen brand credibility and drive measurable results. Written by social media expert Tom Miner, it shares proven frameworks, examples and actionable tools from brands like Crocs, Stanley, Funko, and Ryanair.

By showing how leading companies put social media at the heart of their marketing, this book equips you to move beyond quick wins and hacks to build strategies grounded in human behavior and long-term value.

You will learn how to:
- Develop a bespoke social media strategy aligned with brand principles
- Build communities that foster loyalty and advocacy
- Define and apply a distinctive, consistent brand personality online
- Optimize content to resonate across audiences and platforms

With detailed chapters, real-world examples and clear implementation steps, Social First Brands helps you apply proven principles to elevate your brand presence, strengthen customer relationships and advance your career impact.

Themes include: strategy, principles, social media optimization, brand personality, audience engagement, community building
About Tom Miner
Tom Miner is a social media strategist and former Head of Global Social Media at Crocs Shoes. For the last decade he has lead social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. At Crocs, Tom helped spark the brand's transformation to one of the hottest brands today. He now consults and develops strategies for a diverse range of clients around the world, from household name consumer brands like Martha Stewart and Funko, to international B2B technology enterprises such as EGYM. He is based in Denver, Colorado.

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