Social Intrapreneurism and All That Jazz
Regular price
€51.99
14 days return policy
Shipping & Delivery
A01=David Grayson
A01=Heiko Spitzeck
A01=Melody McLaren
accenture
Accenture Development Partnerships
Amsterdam Medical Center
Author_David Grayson
Author_Heiko Spitzeck
Author_Melody McLaren
Buriti Oil
Business Case
Business Innovators
Category=KJD
Category=KJG
Category=KJH
Corporate Responsibility Coalitions
Corporate Service Corps
Corporate Social Innovation
Corporate Social Opportunity
corporate sustainability strategies
cross-sector collaboration
Davos World Economic Forum
Defensive Company
development
Enabling Environment
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Heiko Spitzeck
Impact Hubs
inclusive business models
intrapreneurial approaches to social impact
intrapreneurs
Jeff Skoll
Job Functions
Melody McLaren
NGO Partner
Oikos International
organisational change management
partnerships
SAB Miller
Skoll World Forum
Social Entrepreneurship Networks
Social Innovation Networks
Social Intrapreneurs
stakeholder engagement practices
sustainable product innovation
UK Broadsheet Paper
UK Government Statistic
Unilever Sustainable Living Plan
Product details
- ISBN 9781783530519
- Weight: 430g
- Dimensions: 156 x 234mm
- Publication Date: 17 Mar 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
In response to the world’s rapidly growing social, economic and environmental challenges, a growing wave of "social intrapreneurs" are harnessing the power of large companies to create new business solutions to address societal problems. Social Intrapreneurism and All That Jazz reveals how these highly creative social innovators are improvizing alliances across, as well as beyond, their companies to create micro-insurance products for low-income people; offer delivery services to millions of small businesses in slums around the world; develop alternative-energy solutions inside a major gas and oil corporation; partner with a Brazilian community to produce new natural care products; establish a green advertising network within a major media company; apply engineering expertise to help alleviate poverty and much more – all while generating commercial value for their companies.Distilling insights from interviews with social intrapreneurs, their colleagues and experts around the world, the authors bring to life how business can be about more than just maximizing profit. They identify the mind-sets, behaviours and skills that have helped successful social intrapreneurs journey from initial idea to roll-out by their company – and some of the pitfalls.Although their journeys may be lonely at times and require considerable hard work while working "against the grain" of large conventional businesses, successful social intrapreneurs are, above all, great communicators who inspire others to join them in achieving a higher purpose beyond the realms of conventional business.Drawing on the metaphors of ensemble jazz music-making, the authors describe how "woodshedding", "jamming", "paying your dues", being a "sideman", joining and building a "band" but, above all, "listening" to what is happening in business and the wider world – are all part of the life of a successful social intrapreneurism project.Whether you’re an aspiring social intrapreneur who wants to change the world while keeping your day job, or want to renew the entrepreneurial spirit of your own company, this book is for you.
Grayson, David; McLaren, Melody; Spitzeck, Heiko
