A01=Michael T. Ewing
Ad Treatment
Affinity Credit Cards
Air Travel Regional Hub
Ambush Marketing
American Education
American Social Institutions
Author_Michael T. Ewing
behavior
behavioral economics
books
business
Category=KJS
consumer psychology
Copy Points
customer
Customer Metaphor
digital philanthropy case studies
Direct Mail Ads
Donated Food
donation
Donation Behavior
Double Blind Review Process
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eq_business-finance-law
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eq_non-fiction
Gift Giving
globalization effects on small business
haworth
Henley Management College
Hunger Site
Liquor Retailer
marketing ethics
Mercy Corps
metaphor
National Opinion Research Center
National Practitioner Data Bank
NIC
nonprofit fundraising strategies
Nonprofit Organizations
online donation patterns
press
public
Responsible Alcohol
sector
Small Enterprise Owners
Social Exchange Model
University Of Wisconsin
Product details
- ISBN 9780789017161
- Weight: 350g
- Dimensions: 156 x 216mm
- Publication Date: 05 Aug 2002
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Hardback
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Harness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing. Social Marketing brings you:
- an overview of recent global developments in social marketing
- a study comparing the effectiveness of a CRM program with that of “ambush” advertising
- a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities
- a wary look at the “darker side” of globalization and liberalization
- and more!
