Social Media and Genre Studies
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€92.99
A01=Thomas Kenny
Author_Thomas Kenny
Category=GTC
Category=JBCT1
Category=JBCT4
Category=JNM
Category=KNTP2
college
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Facebook
genre
genre studies
higher education
social media
Twitter
university
Product details
- ISBN 9781666907353
- Weight: 458g
- Dimensions: 161 x 231mm
- Publication Date: 25 Apr 2023
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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This book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ultimately, Kenny argues that while institutional web pages on Facebook and Twitter do constitute a genre, each is a separate and distinct platform that works differently with varying goals, structure, and effectiveness associated with them. Scholars of communication, information studies, media studies, journalism, and higher education will find this book of particular interest.
Thomas Kenny is assistant professor, chairperson, and director of the TV Studio for the communications department at Molloy University.
